Kaitie Gill Weddings Rebrand Photoshoot 2023

We are over the moon to finally share with you the Kaitie Gill Weddings rebrand with this rebrand photoshoot by the talented Kayleigh Ross Photography.

BUT… before you scroll through the pictures, let me share a little bit about the rebrand.

First, the logo below was crafted by the talented Alex Collier of Alex Collier Design. Alex and I have been Instagram friends since I want to say 2018 and share a mutual love for the wedding industry and Taylor Swift. When it was time for a rebrand, I was so glad to finally get to work on a project with Alex. I truly couldn’t have had any one better help me elevate the KGW brand.

She took to heart all my feedback even when it was difficult for me to even articulate what was feeling “off” about the logo revisions. She has brought back the confidence in my branding. Plus, the logomark you see in the footer of my website represents an ornate picture frame. For those that know me well, know that I am a sucker for picture frames. I can honestly say that I have about 15 in my house without pictures (yet) hanging around simply because they are just so pretty. And, I would be lying if I said there wasn’t one I was toiling with the idea of going back to Hobby Lobby to pick up because I cannot stop thinking about it.

Anyway, I digress… back to the rebrand photoshoot.

When it came time to put a rebrand photoshoot together, I knew that I wanted to also incorporate video. I knew instantly that I wanted Joe Lane, Owner of Anointed Media to be the videographer. The thing that I love about working with Joe is his ability to curate content that feels so natural. I trusted in his expertise and the video he captured to help represent the rebrand is far better than I could have ever hoped it would turn out.

The overall feel that I wanted for the KGW brand was an upscale cottagecore vibe with feminity infused throughout and just an overall welcoming voice. The color palette is just perfection and I feels captures the essence of everything I want the KGW to radiate.

For the photoshoot, I wanted to make sure to have a small nod to the feminine touch by having some light pink roses in the floral arrangement. Sarah Beth with Oh Hey Bouquet nailed the arrangement. It was, you guessed it, perfect.

Then, I knew that I wanted to include sweet treats because I always think of southern hospitality when think of cottagecore. There’s nothing more raw and welcoming than having coffee and a sweet treat with good conversation at a loved one’s home. Apple pies and key lime petit fours from Blue Cake Co. for the win!

Lastly, the tablescape was dressed with gold crown royal flatware, paired with china plates, and deep navy goblets. Add a green velvet napkin and the luxe ivory tablecloth and everything was a match made in Heaven.

rebrand photoshoot | kayleigh ross photography

rebrand photoshoot | kayleigh ross photography | kaitie gill

Meet the lovely ladies that make up the KGW Team!

Top Row: Nicole DiBlasi, Carley Strawn, Wednesday Brooks

Bottom Row: Caroline Stuff, Nicole Gammel, Taylor Dixon

I was so grateful that they took time out of their busy schedules to come and be apart of the rebrand photoshoot. Seriously, KGW wouldn’t be what it is today without them!